Privacy Policy
Mediant Labs
Last Updated: 20 April 2026
1. Scope and Applicability
This Privacy Policy applies to personal data processed by Mediant Labs (“we”, “us”, “our”) in connection with:
- Our website and landing pages
- Marketing campaigns (email, ads, lead generation)
- Customer and prospect interactions
- Products and services (if applicable)
This policy is designed to comply with:
- General Data Protection Regulation (GDPR)
- Digital Personal Data Protection Act, 2023 (India)
- California Consumer Privacy Act (CCPA/CPRA) (where applicable)
2. Categories of Personal Data
We may collect the following categories of personal data:
2.1 Identifiers
- Name
- Work email address
- Phone number
- Company name
- Job title
2.2 Technical & Device Data
- IP address
- Device identifiers
- Browser type and version
- Operating system
- Approximate geolocation
2.3 Usage & Behavioral Data
- Website interactions (pages, clicks, scrolls)
- Session duration and navigation paths
- Campaign attribution data
2.4 Marketing Data
- Email engagement (opens, clicks)
- Ad interactions
- Communication preferences
3. Sources of Data
We collect personal data from:
- Direct submissions (forms, demo requests, downloads)
- Automated technologies (cookies, pixels, SDKs)
- Third-party platforms (advertising networks, analytics providers)
- Business communications (email, calls, meetings)
4. Purpose of Processing
We process personal data for the following purposes:
- Lead generation and sales outreach
- Providing requested information or services
- Marketing campaign execution and optimization
- Website analytics and performance monitoring
- Personalization of content and user experience
- Security, fraud detection, and system integrity
- Legal and regulatory compliance
5. Legal Bases for Processing
Where applicable, we rely on:
- Consent — for email marketing and non-essential cookies
- Legitimate Interests — for B2B marketing, analytics, and service improvement
- Contractual Necessity — to fulfill service requests
- Legal Obligation — compliance with applicable laws
6. Cookies, Pixels, and Tracking Technologies
We use cookies and similar technologies, including:
- Analytics Cookies (e.g., Google Analytics)
- Advertising Pixels (e.g., Meta, LinkedIn)
- Functional Cookies (site performance and preferences)
6.1 Consent Mechanism
Where required by law (e.g., GDPR), we:
- Obtain prior consent before placing non-essential cookies
- Provide a cookie banner with granular controls
- Allow users to withdraw consent at any time
6.2 Cookie Management
Users can:
- Modify cookie preferences via our banner
- Disable cookies through browser settings
7. Data Sharing and Disclosure
We may disclose personal data to:
- Analytics Cookies (e.g., Google Analytics)
- Advertising Pixels (e.g., Meta, LinkedIn)
- Functional Cookies (site performance and preferences)
7.1 Service Providers (Processors)
Including:
- Cloud hosting providers
- CRM and marketing automation platforms
- Analytics providers
These providers process data under contractual obligations.
7.2 Advertising & Marketing Partners
For campaign delivery, attribution, and retargeting.
7.3 Legal and Regulatory Authorities
Where required by law or to protect legal rights.
We do not sell personal data.
8. International Data Transfers
Personal data may be transferred outside your jurisdiction, including to countries that may not provide the same level of data protection.
We implement safeguards such as:
- Standard Contractual Clauses (SCCs)
- Contractual obligations with processors
9. Data Retention Policy
We retain personal data:
- As long as necessary for business purposes
- Until consent is withdrawn (for marketing)
- As required by law or contractual obligations
Inactive prospect data is periodically reviewed and deleted or anonymized.
10. Data Security Measures
We implement appropriate safeguards, including:
- Access control and authentication mechanisms
- Encryption (in transit and, where applicable, at rest)
- Secure infrastructure and monitoring
Despite safeguards, no system is completely secure.
11. Your Rights
11.1 Under GDPR (EU/EEA Users)
You have the right to:
- Access, rectify, or erase your data
- Restrict or object to processing
- Data portability
- Withdraw consent
11.2 Under India DPDP Act (2023)
You have the right to:
- Access information about your data
- Request correction or erasure
- Withdraw consent
- Grievance redressal
11.3 Under CCPA/CPRA (California Users)
You may:
- Request disclosure of collected data
- Request deletion
- Opt out of data sharing for advertising
12. Exercising Your Rights
To exercise any rights, contact:
- Email: info@mediantlabs.com
We will respond within applicable legal timelines.
13. Marketing Communications
You may opt out of marketing communications by:
- Clicking the “unsubscribe” link in emails
- Contacting us directly at info@mediantlabs.com
Operational or transactional communications may still be sent.
14. Third-Party Links
Our website may include links to third-party sites. We are not responsible for their privacy practices.
15. Children’s Data
Our services are intended for business use and not for individuals under 18. We do not knowingly collect children’s data
16. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be reflected with a revised “Last Updated” date.
17. Contact & Grievance Officer
For privacy-related inquiries or complaints:
- Email: info@mediantlabs.com
- Website: www.mediantlabs.com